The Mission:
At our core, we believe in being bold, transparent, and kind. We strive to approach every business endeavor with the courage to take risks, the honesty to communicate openly, and the compassion to treat everyone with respect. Our mission is to create a culture that values transparency, fosters growth, and uplifts others with kindness at every step of the journey.
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The Vision:
Our vision is to build a strong and reputable brand that is synonymous with exceptional relationships and unparalleled success. We strive to be known for our unwavering commitment to nurturing long-lasting partnerships, providing excellent service, and achieving remarkable results. Our ultimate goal is to be recognized as the trusted industry leader, consistently exceeding client expectations and setting new standards of excellence.
Where it started
I entered the hospitality scene by way of PI Fine Art, after finishing a Master's Degree in Archaeology. I was hired in 2016 and I fell completely in love with the Hospitality Design industry. I hadn't even known it existed! In 2018 I was promoted to my dream role of "Corporate Art Consultant", stepping into the very big shoes of my mentor and standing shoulder to shoulder with another one of the industry's best. That's when I met the designers and purchasers I've developed relationships with and it was then that I knew that I loved two things.
Design and Sales.
That's how I got to where I am now.
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Where It's Going
The plan is simple:
1) To curate a collection of some of the best vendors available.
2) To guide, engage & inspire designers any way I can.
3) To partner with, and provactively support, purchasers.
4) To grow a reputation built on hard work, trust, and genuine partnership
5) To do all of the above with gratitude.
For the Vendors
Hello. My name is Tarah (She/Her)
Who I am?
I am a driven and results-oriented sales representative with a passion for building strong relationships with clients and exceeding sales goals. With almost a decade of experience in the industry, I have honed my expertise in active listening, effective communication, and problem-solving, enabling me to understand customer needs and provide tailored solutions.
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What sets me apart from other representatives?
Design Experience:
I'm very comfortable having discussions with designers and purchasers that go beyond "How many" and "budget". The value add that I bring, is a discussion of aesthetic and options - gracefully and in partnership to make sure that everyone gets the perfect product for each project.
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Genuine Desire to Learn/Teach:
If I represent your business, I want to know what makes your company stand out from others to be able to leverage your unique history and product offerings. Finding repeat clientele will come from aligning your values and capabilities with the right consumers - and can also be the perfect introduction to new clients. As your representative, I am your biggest advocate - and I believe proper understanding of your ethos is integral.
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Work Ethic and Reputation:
I take pride in my ability to cultivate lasting partnerships through trust, integrity, and delivering exceptional value. Whether it's sitting on the board of the NEWH Toronto Chapter (2019 - Treasurer, 2024 - Programmer, 2025 - Membership) to support our industry's future leaders, or shooting over a 2am email to get a deal done.. I'm known for being a good person, who goes above and beyond for pretty much everyone - and I'm happy to do so.
My resilient and persistent nature allows me to navigate challenges and achieve success in a competitive sales environments. With a proven track record of consistently surpassing targets, I am committed to driving revenue growth and providing exceptional customer experiences.
At the end of the day, I just want to make the client happy.
That's truly, what it's all about for all of us.
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